Five years ago we were soaring high. Our valuation was higher than we could ever have imagined during our humble beginnings. But it felt like something was missing. There was something holding us back from realizing our true potential. And then it dawned on me. We were in the same downward spiral as everyone else. Stuck in a never-ending cycle of Power Point reviews, email threads, and business cases. The common thread? The written word. Our communication was being filtered and flattened. We were drowning in type, LITERALLY. That’s when I knew we needed a radical change.