Breaking up with “Marketing as a Relationship”

Can we finally all agree to stop the delusion that marketers are building relationships with customers? Connection, conversation, conversion. Who are we kidding? A gang of bobble heads whose only product is their ego decided to drown out any reasonable dialog on what makes good marketing with their incessant narcissism and now we are all the worse for it. You need look no further than your latest Facebook post to see the farce playing out in real-time–oh, and don’t get me started on RTM. It goes a little like this:

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