I always tip my barista. Even if it’s just for a small coffee, I tip. The smile as they hand me my first cup of coffee grounds me in simple humanity that reinforces the small connections we share that make this great ecosystem go around. You can’t quantify the impact of a smile. Trust me, my team tried.
As a creative, I pride myself on being a technologist. From ordering pizza online at 4:30am to switching on my home Sonos from Tahiti while my kids are sleeping, technology is part of our daily lives. If you work in marketing, then you’ve probably run up against something called “user experience” or “x-factor” for short. As marketers, we need to take a cue from the tobacco industry and learn how our products affect everyday humans, catering our design-thinking to generate more leads and speak to new audiences. Like Philipp Morris, we need to DISRUPT, COERCE, and INFECT our audiences into seamlessly immersing themselves into our web experiences and ultimately our products.