More than Content with Content Marketing

Copywriters, I’m looking at you. Why is it that every time we talk, the conversation always leads to you describing your life’s dream: write the next great American novel? Wake up! Don’t you see? You have created the next great American novel. Your words–your carefully crafted words–are plastered across Facebook newsfeeds, on blogs, on web banners hugging other content. It’s all part of a wonderful tapestry of the next great literary masterpiece.

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