OPVs Are Our VIPs

The most common question people ask me about our holistic hiring practices is how we continue to nurture and grow the family relationships we established during the employee vetting process.

To be honest, we weren’t really great at doing this at the very beginning. It wasn’t until my dear friend Carin told me about their flexible work program, Education Illumination Option (EIO), that we found our solution. Continue reading

Ushering in the Era of an Oral Culture

Five years ago we were soaring high. Our valuation was higher than we could ever have imagined during our humble beginnings. But it felt like something was missing. There was something holding us back from realizing our true potential. And then it dawned on me. We were in the same downward spiral as everyone else. Stuck in a never-ending cycle of Power Point reviews, email threads, and business cases. The common thread? The written word. Our communication was being filtered and flattened. We were drowning in type, LITERALLY. That’s when I knew we needed a radical change.

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More than Content with Content Marketing

Copywriters, I’m looking at you. Why is it that every time we talk, the conversation always leads to you describing your life’s dream: write the next great American novel? Wake up! Don’t you see? You have created the next great American novel. Your words–your carefully crafted words–are plastered across Facebook newsfeeds, on blogs, on web banners hugging other content. It’s all part of a wonderful tapestry of the next great literary masterpiece.

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